Founded in 2018 by Moroccan-French designer Charaf Tajer in Paris, Casablanca takes its name from Morocco’s iconic coastal city— a tribute to his parents’ favorite destination. The brand’s T-shirts embody a unique fusion of Parisian leisure, North African exoticism and retro tennis aesthetics, inspired by the sun-drenched vibe of the Mediterranean. Iconic elements include stylized tennis balls, lush palm trees, vibrant color blocks and bold "Casa Blanca" lettering, all capturing the brand’s signature "vacation style" that evokes summer relaxation. Crafted with a boxy, relaxed fit and classic crew neck, each piece balances simplicity with artistic details.

Exquisite craftsmanship and premium materials define Casablanca T-shirts. Core styles are crafted from 100% ultra-soft organic cotton, offering exceptional breathability and a luxurious tactile feel, with pre-wash treatment to prevent shrinkage and fading. Iconic motifs are applied via high-grade screen printing or delicate intarsia techniques, creating vivid, three-dimensional effects that retain vibrancy after repeated washes. Details like reinforced double-stitched hems, precision-tailored short sleeves and hand-sewn neck labels elevate the quality, balancing refinement with durability.

Their versatile silhouette makes them adaptable to diverse occasions. Pair boxy-style graphic tees with tailored jeans and loafers for a refined casual look, or match solid-color designs with linen shorts for a vacation vibe. They also layer seamlessly under lightweight blazers for a high-low ensemble, suitable for daily outings, weekend getaways or casual gatherings. Beyond style, these T-shirts embody Casablanca’s ethos—blending elegance with ease, allowing wearers to embrace the brand’s unique "Mediterranean vacation" spirit in everyday life.