Founded by Mike Amiri in Los Angeles in 2014, AMIRI has redefined contemporary street luxury by merging 50s and 90s American youth culture with European craftsmanship[2]. Its shirts draw inspiration from LA’s rock scene and Hollywood’s glamorous spirit[3][5], boasting signature elements: dazzling crystal-studded logos, metallic stud accents and delicate embroidery that exude rock ’n’ roll attitude[3][10]. Crafted in relaxed and tailored silhouettes, they break gender boundaries[1], blending West Coast ease with luxurious details to cater to diverse tastes.

Meticulous craftsmanship and premium materials define every AMIRI Shirt. Core styles adopt soft cotton or modal-polyester blends[3][10], offering a sumptuous, breathable feel that drapes smoothly while retaining shape. Iconic motifs are applied via hand-set crystal inlays and intricate embroidery[3][7], ensuring vivid shine and long-lasting wear. Some styles feature Italian manufacturing[6][10], with reinforced stitching and pre-wash treatment enhancing durability, balancing glamorous details with everyday practicality.

Their versatility shines across diverse occasions, from casual lunches to night outings[3]. Pair embroidered shirts with distressed denim for a rock-inspired street look, or layer tailored styles under leather jackets for glamorous edge. Suitable for daily commutes, music festivals or luxury gatherings, they seamlessly blend comfort with sophistication. Beyond clothing, these shirts embody AMIRI’s spirit—celebrating individuality, rock rebellion and the perfect fusion of street culture and high-end craft.