Rooted in Parisian fashion DNA, AMI Shorts reflect the brand’s pursuit of "effortless elegance" as advocated by founder Alexandre Mattiussi. Departing from excessive decoration, they focus on clean lines and wearability, capturing the relaxed charm of 90s Parisian style. More than casual apparel, they are a representation of authentic, friendly fashion态度, bridging elegance and daily life.
Craftsmanship shines in natural fabrics and subtle details. Core styles adopt soft cotton or lightweight poplin, offering breathability and a gentle drape that enhances the relaxed silhouette. The iconic Ami de Coeur metal heart logo is delicately attached to the waistband or side seam, serving as a low-key brand symbol. Neat stitching and slightly raw hems add a touch of artisanal texture, while relaxed fits flatter all body types without sacrificing refinement.
Their versatility aligns with diverse daily scenarios. Pair with a crisp poplin shirt and loafers for a polished Parisian look; match with a soft knit sweater and white sneakers for casual weekends. Muted tones like beige, light blue and soft pink dominate, echoing AMI’s signature gentle color palette. Suitable for office casual, weekend outings or dates, they seamlessly integrate into modern wardrobes as a timeless staple.
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