Rhude Clothing, born in Los Angeles, is more than a streetwear brand—it is a creative fusion of luxury craftsmanship and urban culture. Established by Rhuigi Villaseñor in 2015, the brand originated from the designer’s personal experience as an immigrant, infusing each piece with stories of growth and nostalgia for American culture.

Rooted in exquisite craftsmanship, Rhude adheres to strict standards, using premium materials like Japanese twill and Italian cotton, with many pieces made in the USA or Italy. Its design features a unique blend of vintage Americana, motorsports and west coast cool, with signature elements including racing motifs, faded washes and the iconic “R” monogram, creating a style of refined rebellion.

The brand’s breakthrough came with its traxedo pants, a creative mix of track pants and tuxedo tailoring, which gained popularity among celebrities and fashion influencers. Since then, Rhude has expanded its product line and made its Paris Fashion Week debut in 2020, marking its entry into the global luxury fashion circle.

Today, Rhude continues to innovate, launching collaborations with renowned brands and integrating diverse cultural elements while retaining its core aesthetic. It bridges the gap between streetwear and high fashion, attracting a global fanbase with its unique narrative and high-quality pieces. Rhude has become a symbol of modern fashion’s diversity, proving that streetwear can be both edgy and elegant.

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