A paragon of timeless luxury, Louis Vuitton ventured into men’s fragrances with its debut collection in 2018, and Infinity (L’immensité) stands as its pioneering masterpiece. Created by Jacques Cavallier Belletrud—an iconic perfumer raised in Grasse, the world’s perfume capital—this scent captures the thrill of facing “a limitless horizon” and the heartbeat of total freedom. The inspiration stems from invigorating travel moments, echoing LV’s century-old spirit of exploration and aligning with the perfumer’s vision: “I dreamed of creating a perfume where its freshness would be its signature and its sillage would be infinite.”

Infinity features a sophisticated spicy oriental profile. The top notes burst with a crisp fusion of fresh ginger and bitter grapefruit, instantly awakening the senses with vibrant energy. As the fragrance evolves, the heart unfolds soft herbal notes of sage, rosemary and geranium, adding subtle freshness without heaviness. Anchored by warm amber, labdanum and Ambroxan, the base notes create a sensual, long-lasting finish that lingers gently, balancing zesty freshness with elegant depth perfectly.

Its packaging inherits LV’s minimalist luxury. The sleek cylindrical transparent glass bottle showcases the clear fragrance liquid, paired with a classic black magnetic cap engraved with the subtle LV logo. The outer box adopts a clean black-and-white color scheme, echoing the scent’s fresh yet refined temperament. The compact size ensures portability, letting wearers refresh their scent anytime, anywhere—whether in the office or on the go.

Exclusively available at LV official channels, Infinity is beloved by luxury fragrance enthusiasts and modern men. Suitable for both work and leisure, it adds a touch of refined taste to every occasion. Every spritz reflects LV’s dedication to premium raw materials and exquisite craftsmanship, making it a must-have for men who pursue freedom, elegance and a life of boundless possibilities.