Dior Sweetheart Perfume is more than a fragrance—it is a vivid portrayal of new-generation women, continuing the legendary legacy of the Miss Dior series. Created by perfumer Christine Nagel from Quest Perfume Company, it was inspired by observing young women at Parisian parties, aiming to capture their diverse emotions and unique tastes, blending joy, youth and elegance into every spritz.

Its innovative floral-gourmand scent is its most striking feature, breaking the stereotype of traditional feminine fragrances. The top notes open with fresh wild berries and green sweet orange, bringing a lively and fruity freshness. The heart notes transition into a sweet blend of caramel popcorn, strawberry smoothie and pink jasmine, adding a playful and charming touch, while violet enhances the delicate floral aroma. Finally, the base notes of crystal musk and fresh patchouli linger gently, replacing traditional moss notes to deliver a soft and long-lasting finish, sweet but not cloying.

The bottle design perfectly echoes the fragrance’s temperament, crafted by Alexandra Wolf with the participation of John Galliano. Its finely cut upright body holds peach-colored perfume, adorned with a silver metal bow and houndstooth pattern—classic elements of Dior’s high couture, paying tribute to Christian Dior’s love for architecture and exquisite craftsmanship. Compact and elegant, it is suitable for daily wear, dates and casual gatherings. Dior Sweetheart Perfume allows every woman to show her true self, embodying a sweet yet sexy, luxurious yet simple charm that stands the test of time.