The 24/25 away kit stands out as a powerful tribute to cultural connection rather than just a change of strip. A brainchild of Labrum London founder Foday Dumbuya, the design draws deeply from African design traditions, aiming to bridge Arsenal’s legacy with London’s African diaspora and global African fanbases. Unlike conventional away kits, it prioritizes storytelling, celebrating stars like Bukayo Saka (Nigerian heritage) and Eddie Nketiah (Ghanaian heritage) who embody the club’s diverse identity.

Color and pattern are the kit’s defining elements. The black base represents the pan-African flag, paired with red and green accents—red symbolizing struggle and green signifying hope. The eye-catching white zig-zag graphic, running down the sides and onto the shorts, mimics cowrie shells, a symbol of prosperity in many African cultures. The Arsenal cannon logo is embroidered in red, while Adidas’ signature shoulder stripes alternate between green and red, and the brand’s logo appears in green without text, enhancing the cohesive cultural aesthetic.

Performance matches cultural depth. Crafted from 100% recycled polyester, the kit aligns with sustainability goals. It integrates Adidas’ advanced moisture-wicking technology, keeping players dry during intense matches. Lightweight and breathable fabric ensures maximum mobility, crucial for Arsenal’s dynamic playing style, while the fit caters to both professional athletes and fans wearing it casually.

Priced around £80 ($100), the kit received enthusiastic feedback upon release. More than sportswear, it’s a symbol of unity, reminding fans that Arsenal’s strength lies in its diversity. For the Gunners, this away kit isn’t just worn on the road—it carries a message of inclusivity, linking the club’s past, present, and future through the universal language of football and culture.