For cross-border e-commerce resellers specializing in CNFans shoes, achieving sustainable growth relies heavily on cultivating repeat customers. The CNFans Spreadsheet has emerged as a core tool for精细化运营 (refined operations), empowering resellers to systematically increase repurchase rates through organized customer management and data analysis.

A key feature is the ability to create detailed customer profile sections. Here, resellers record each client's shoe size, foot shape characteristics, preferred brands, and full purchase history. By setting up automated repurchase reminders, the spreadsheet alerts the reseller when a customer's previously purchased model is updated or enters a promotional period. This enables timely, personalized outreach that encourages repeat orders.

Beyond individual tracking, the spreadsheet allows resellers to calculate repurchase rates for different brands. For instance, if one sports brand shows a 30% repeat purchase rate, the reseller can confidently increase inventory allocation for that line. This data-driven approach identifies high-loyalty brands and optimizes stock planning.

The tool also serves as a repository for customer feedback. Comments such as “durable outsoles” or “breathable uppers” are logged and later compiled into persuasive marketing copy. These authentic testimonials help attract new buyers while reinforcing existing customers' positive perceptions. Importantly, resellers can also track related accessories purchases—like shoe care kits, replacement insoles, or special laces—within the same customer profile, offering opportunities for bundled sales or complementary product recommendations. Monitoring these accessories trends further enhances overall customer value.

In essence, the CNFans Spreadsheet transforms fragmented customer interactions into a structured, actionable system. By centralizing sizing data, purchase patterns, and feedback, resellers can deliver highly relevant follow-up communication, stock the most in-demand brands, and leverage genuine reviews for marketing—all critical practices for boosting repurchase rates in the competitive sneaker resale market.